Multilingual SEO

Speak every guest's
language without
breaking SEO.

Configure your hotel's primary and secondary languages, run AI-based translation workflows, and publish international pages with search-friendly language structure.

Routing
Default + Locale Paths
AI Ops
Bulk Translation
SEO
Alternates Ready
Global Language Panel
Ready
English
en
Primary

Global base content

Turkish
tr
Secondary

Local direct bookings

German
de
Secondary

DACH travelers

French
fr
Secondary

French-speaking market

Spanish
es
Secondary

Iberia + LATAM demand

Russian
ru
Secondary

CIS demand segments

Conversion Impact

Guests read and convert better in their native language. Multilingual clarity supports both trust and direct-booking performance.

Primary + Secondary Language Control

Define one official base language and activate additional visitor-facing languages with controlled default behavior.

AI Translation Hub

Run AI-based translation by content category, including hotel details, navigation, homepage sections, rooms, pages and guide/blog posts.

SEO-Compatible Language Routing

Publish language-aware URLs with canonical and alternate metadata patterns that support cleaner international search indexing.

AI Translation Studio

From base language to global publishing.

Translation flow reflects the live manage workflow: select target language, choose AI mode, pick content categories, and launch controlled translation.

Free Translation ModeFast baseline
Gemini Translation ModeAdvanced quality
Primary Content GuardSource checks
Translation Categories
Hotel InfoNavigationHomepageRoomsCustom PagesGuide / BlogTheme Labels
Workflow
1
Set default language
2
Enable secondary language
3
Select mode and categories
4
Run bulk translation
5
Review and publish

SEO and international discoverability

Multilingual websites need clear language targeting signals. Hotel WD's page metadata and route structure are designed for international indexing consistency.

URL Strategy
Default: /view/hotel-id
Locale: /view/hotel-id/de
Custom domain default: /
Custom domain locale: /de
Language Alternate Mapping

Key public routes generate language alternate metadata maps and x-default fallback patterns, helping search engines route users to the correct locale.

Route Clarity by Language

Default and non-default language paths are separated consistently, reducing duplicate-language ambiguity and improving crawl interpretation.

Translation Quality Guardrails

Translation workflow protects against missing primary-language content before generating secondary language output, supporting cleaner indexable content.

Content Depth for SEO

Room content, custom pages, metadata, and guide posts can be translated per locale, improving topical coverage and user relevance in each market.

Multilingual SEO FAQ

How does default language and secondary language logic work?

One primary language is source of truth; secondary languages are enabled around it.

Can we choose which content gets translated?

Yes. Translation Manager supports category-based translation for major content modules.

Is AI translation available?

Yes. Teams can run fast bulk translation and then refine high-priority pages.

Can newly added languages be prepared automatically?

Yes. New active languages can be bootstrapped from primary language content.

How does multilingual setup help SEO?

Language-specific URLs and alternate/canonical relations improve targeting clarity.

Do you support hreflang-like mapping?

Yes. Metadata includes alternates and x-default-like routing behavior.

What if primary language content is missing?

Guardrails surface missing source fields before low-quality output is produced.

Is this only about translation?

No. Better language relevance also improves conversion quality.

Does this work with custom domains?

Yes. Multilingual paths and alternates work on official domain structures.