Overview KPIs
Monitor total visits, bookings, total revenue, conversion rate, page views and bounce metrics from one executive view.
Analytics SuiteDecision Intelligence
Decision Intelligence
Unified.
Measure traffic quality, engagement depth, and booking conversion in one connected analytics workspace built for direct revenue growth.
Coverage
4 Dashboards
Attribution
Source + Term
Outcome
Revenue Clarity
Live Analytics Stream
UpdatingVisits
18,420
Bookings
604
Revenue
$142,300
Top Source
Organic Search
Best Landing
Homepage Offer
Traffic Sources
Break down source and medium share, compare channel quality, and identify where your booking intent actually starts.
Engagement Quality
Evaluate landing page performance, top events, average pages per visit and bounce behavior for content optimization.
Conversion Attribution
Attribute bookings and revenue by source and keyword term to improve channel ROI and campaign-level decision making.
Analytics Action System
From metric review to weekly growth actions.
A practical loop for hotel teams: detect signal shifts, decide priorities, launch focused updates, then validate revenue impact in the next cycle.
01
Detect
Spot channel shifts, bounce anomalies, and conversion drops from overview and source dashboards.
02
Decide
Prioritize high-impact fixes for landing pages, booking steps, and campaign traffic quality.
03
Deploy
Ship updates, track post-change deltas, and lock in improvements with repeatable playbooks.
Decision Cycle
Weekly
Core Views
4 Panels
Attribution Basis
Source + Term
Business KPI
Revenue / Booking
How It Works
From tracking event to revenue insight.
Visit Tracking
Capture source, medium, campaign, term, device and landing page at session entry.
Event Layer
Record key actions like page_view, click_phone, click_whatsapp, reservation_start and purchase.
Attribution Engine
Connect booking outcomes with tracked visits for source and keyword-level revenue analysis.
Decision Dashboards
Review trends across Overview, Traffic, Engagement and Conversions tabs by time period.
Analytics methodology and trust
Transparent formulas and explicit attribution logic improve E-E-A-T for decision making. Teams can explain performance with evidence, not assumptions.
Core Formulas
- Conversion Rate = Total Bookings / Total Visits
- Avg. Pages per Visit = Total Page Views / Total Visits
- Bounce Rate = Single-page visits / Visits with page_view events
Data Governance
- Rolling retention policy removes older analytics data beyond the window.
- Event-first model helps audit what happened before a conversion.
- Source and term attribution support repeatable reporting logic.
Operational Integrity
Metrics are aligned to hotel growth decisions: which channels attract qualified visitors, which pages engage, and which journeys convert to revenue.
Revenue Clarity
Source-level and keyword-level conversion reporting makes paid media and SEO actions measurable against direct booking outcomes.
Analytics FAQ
What does the Analytics Suite include?
The suite includes four core views: Overview, Traffic Sources, Engagement, and Conversions.
Can I analyze by time range?
Yes. Analytics pages support multiple periods including short and extended ranges.
How is conversion rate calculated?
Conversion rate is calculated from tracked bookings divided by tracked visits in the selected period.
Do you track traffic source and medium?
Yes. The platform tracks source and medium attribution, including direct, organic, social, referral, and campaigns.
Can I see revenue by source?
Yes. Conversions view includes source-level booking and revenue attribution.
Is keyword-level attribution available?
When UTM term data exists, keyword-level conversion and revenue tables can be analyzed.
What engagement metrics are available?
Engagement includes page views, pages per visit, bounce rate, top landing pages and top actions.
How does this help SEO and paid media decisions?
It connects source, landing pages and conversion outcomes to optimize content and ad spend.
Is analytics data retained indefinitely?
The system applies retention logic and removes older records after the configured window.
Why is this important for E-E-A-T?
Clear formulas and transparent attribution improve decision quality and trust.