Theme Studio

Design Flexibility.
One brand system.

Select from multiple visual themes, personalize your brand style, and launch faster. Theme Studio is built for hotels that need both aesthetic impact and conversion discipline.

Library
14 Themes
Premium
13 Variants
Tokens
9 Setting Types
Live Theme Switcher
Preview
New Mode
Tailtrip
Cinematic Luxury
Active Preview
Rendering
Brand token syncApplied
Palette Set

Theme Library

Compare multiple hotel-ready designs and select the best visual direction for your segment and positioning.

Quick Apply + Studio

Apply themes quickly, then open Design Studio to tune visual tokens and activate your brand identity.

Preview and Launch

Use preview flow to review user experience before final rollout, reducing visual risk during go-live.

How It Works

From selection to personalization in one workflow.

Select Theme

Pick from curated designs in Theme Library based on your hotel positioning.

Open Studio

Customize tokens: primary, accent, background, surface and text colors.

Advanced Options

Use theme-specific controls such as video URL, seasonal toggles, or timezone behavior.

Preview + Publish

Review output via preview and activate for your live website experience.

Hotel OS Control

Theme switching and style updates can be managed with Hotel OS.

Hotel OS is connected to theme operations. Teams can request active theme changes and primary brand color updates through chat, while confirmation-first safeguards reduce accidental visual regressions.

Chat Action

Switch Active Theme

Ask Hotel OS to apply a different theme ID and immediately change the website visual direction.

Chat Action

Update Primary Color

Provide a hex color and Hotel OS can update primary brand color for faster style experiments.

Safety Layer

Confirmation-First

Theme updates are treated as high-impact actions and require explicit confirmation in Hotel OS flow.

Example prompts
"Set theme to heritage and ask for confirmation before apply."
"Update primary color to #8B1538."

Navigation and localization controls

Theme system is connected with menu architecture so hotels can keep branding and information structure aligned.

Site Menu Editor

Drag-drop menu design

Adjust header and footer links with nested structures and direct URL controls to match each hotel's booking journey.

Multilingual Flow

Localized labels with AI support

Keep menu labels consistent across languages, clone primary structure, and accelerate translation workflows with built-in AI-assisted navigation translation.

Sales and SEO impact

Theme quality is not only aesthetic. It shapes trust, readability, and booking action clarity across all devices.

Conversion Support

Better visual hierarchy and booking CTA emphasis support faster decision-making and direct booking flow completion.

Brand Differentiation

Multiple design directions let hotels avoid generic layouts and present a stronger identity versus OTA-first experiences.

SEO Readability

Clean, consistent UI improves content scanning and user engagement signals that support long-term organic performance.

Theme Studio FAQ

How does Theme Studio help hotels increase direct bookings?

A better design fit improves brand trust, usability, and booking flow clarity. Theme Studio lets hotels quickly align look and feel with guest expectations, which supports conversion outcomes.

Can I switch themes without rebuilding my content?

Yes. Theme selection and content are separated, so hotels can switch visual themes while keeping core website content and structure intact.

What can be customized in Theme Studio?

Hotels can customize core design tokens such as primary color, accent color, background, surface, and text color. Some themes also provide advanced settings like video URL or dynamic behavior toggles.

Can I preview changes before publishing?

Yes. The system supports live preview flow and fast apply actions, allowing teams to evaluate visual decisions before final rollout.

Does theme customization affect mobile performance?

Themes are built to remain responsive and mobile-friendly. The goal is to preserve visual quality while keeping booking-critical interactions clear on smaller screens.

Can Hotel OS manage theme changes by chat?

Yes. Hotel OS can update active theme and primary brand color via chat with confirmation-first flow for high-impact visual updates.

How does this contribute to SEO?

Stronger UX and clearer information hierarchy improve user behavior signals and content readability. Better design consistency also supports brand queries and repeat direct traffic.